It’s been a big year for Tragus. The casual dining group behind Bella Italia, Belgo and Café Rouge has a new, heavyweight management team led by Steve Richards, new investors, new brand strategies and has returned to significant growth. It means it’s exciting times for the 200-strong restaurant group and time to raise the profile among key industry stakeholders, including potential team members, landlords and property developers, as well as the wider industry.
We are delighted to be working with Sacla’, the leading Italian food company – which makes the UK’s favourite pesto sauces – to support the launch of Sacla’ Professionale, a dedicated UK foodservice business this January. The brief will see Fleet Street raise the profile of the company, its senior people and its portfolio of premium Italian food and soft drinks products to professional buyers at foodservice groups including pubs, restaurants, hotels and contract caterers.
FSC has been appointed by Nescafé Professional to work on a project to promote the Alegria A510 coffee machine. Our challenge is to reach a number of different trade audiences with a targeted campaign that communicates the benefits and drives sales. In addition to this we are working on a project with Nescafé Professional to promote Maggi Original Gravy Mix to the UK pub trade.
Crown Cellars, the award winning wines and spirits division of Carlsberg UK has appointed Fleet Street Communications to manage its UK trade PR and media relations. Crown Cellars brings together a comprehensive range of over 550 premium wines and over 200 spirits and provides expert support and advice to the UK on-trade.
Carlsberg UK, the drinks company renowned for its support to customers and its extensive range including household name brands such as Carlsberg, Tuborg and Somersby Cider, has appointed Fleet Street Communications to manage its UK trade PR and media relations.
Enterprise Inns, the UK’s largest tenanted and leased pub company, has appointed Fleet Street Communications to handle a trade and consumer PR campaign. As well as providing press desk support to the internal communications team, our brief is to implement a media relations campaign targeted at key trade and regional titles which highlights how Enterprise is enabling and supporting local entrepreneurs to develop thriving community pubs.
Fleet Street Communications has been appointed to build awareness and understanding of the ONE Group, a US-based restaurant and hospitality business, which is listed on NASDAQ and this year expected to deliver revenues approaching $150m. The group, which is led by Brit Jonathan Segal, founder and CEO, and operates the STK restaurant concept, is set to expand in key cities across Europe.
FREEDRINKS are the company behind ZEO, a soft drink that launched last year, that is already revolutionising the category both in the on and off-trade. Our brief is to build their profile in all trade channels and to help them achieve soft drink domination!
FSC has been hired to develop a trade PR and media relations campaign designed to highlight the considerable value Expedia delivers to its hotel partners.
It’s exciting times for West Berkshire Brewery, an award-winning producer of an array of ales, founded in 1995 by Dave and Helen Maggs, and now led by industry legend David Bruce. Amid exciting plans to expand, Dave, Helen and David asked FSC to help drive their PR.
The Gin Guild brings together gin distillers and industry leaders involved in the production, promotion, distribution and consumption of gin, in order to promote and encourage excellence in gin distillation and industry custodianship of the spirit category. We are helping them to raise the profile of the guild and to attract new members.
Diageo Reserve, the luxury division of Diageo that includes Ketel One Vodka, Tanqueray No. Ten Gin, Don Juilio Tequila and Ciroc Vodka, among others, have appointed Fleet Street Communications as their retained trade PR agency to drive the profile of these premium brands with the top-end bar fraternity and specialist retailers. The brief also includes the promotion of their global bartender competition, World Class.
A new pan-industry initiative to encourage consumers to make the most of the British pub. We are helping them to create an identity (with our design partner GRIN) and will drive their social media campaign. This campaign is backed by some of the biggest names in the industry including Everards, Fullers, Admiral Taverns, the BII, Pub is the Hub, SEBA, Heineken and Diageo.
Travers Smith, voted Britain’s best law firm in 2012, has appointed us to help raise their profile in the UK leisure sector.
We’ve worked closely with Admiral Taverns, the UK’s largest independent tenanted and leased pub company, since April 2011. During that time we have helped the company to change perceptions about its business by dispelling myths and widely-held misconceptions. It’s been about amplifying a raft of positive operational developments and good news stories, as well as developing the profile of the leadership team.
As the UK’s leading supplier of Hospitality Software for the hospitality industry, this pioneering company works with some of the biggest names in the business. By delivering a concerted trade PR campaign, we have boosted the Fourth brand and built awareness of its services right across the sector.
This leading data monitoring company provides key management information systems to a range of sectors including bars, hotels, restaurants, casinos, bingo halls, amusement arcades, convenience stores, petrol forecourts and supermarkets. Through a dedicated trade PR campaign, our team has driven awareness of these systems across their relevant sectors.
One of the UK’s leading corporate finance advisory firms, this group advises management teams, investors and funding providers across a vast array of issues from traditional M&A and fundraising to restructurings. Working closely with Partner Paul Hemming, Fleet Street Communications has played a key role in developing Zolfo Cooper’s market-leading position in the leisure sector. It’s now seen as THE go-to corporate finance firm.