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Barons Eden

A NEW ERA FOR BARONS EDEN STAFFORDSHIRE PROPERTY, HOAR CROSS HALL

The Challenge

Introduce and raise awareness of Barons Eden as the parent company of Hoar Cross Hall, re-introduce the luxury hotel and spa to the media by sharing the £14m refurbishment news with trade, and build positive relationships with key trade, regional and consumer media in order to drive general awareness of Hoar Cross Hall to grow its audience.

Our Approach

FSC shared the news of the recent £14m investment with key media, positioning Barons Eden as the spa group behind the project. Following distribution, a select group of key travel, spa and lifestyle media were invited to experience Hoar Cross Hall and its facilities as part of a luxurious exclusive all-access event. Guests were provided with unlimited spa access, an overnight stay in a luxury room, a three-course AA rosette-awarded dinner in the private Library, tours of the venue, a presentation from Barons Eden Director, Edward Law, and access to interview key members of the Hoar Cross Hall and Barons Eden teams.

A NEW ERA FOR BARONS EDEN STAFFORDSHIRE PROPERTY, HOAR CROSS HALL
Arrow
22
pieces of refurbishment coverage across key titles such as Propel, Big Hospitality, Boutique Hotel News, European Spa Magazine and Hotel Owner
8
top tier media event attendees across trade, regional and consumer including The Sunday Times
61
pieces of post-event coverage across social media, print and online

Combined reach for both stories of 5,741,494

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