Treasury Wine Estates launched its first Carbon Neutral wine range under the Lindeman’s brand portfolio, through a partnership with the Carbon Trust. This was a landmark piece of work for Treasury and our role was to drive engagement across grocery, convenience, drinks, and sustainability media, and develop a full paid-for print and digital media plan to maximise reach.
Editorial coverage was supported with a commercial plan to create a 360 campaign, hitting a number of key off-trade publications to give the brand valuable share of voice. The campaign spanned digital and print, with online activity including leaderboards, MPUs, newsletters, sponsored articles and social media support.
