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LINDEMAN’S

LINDEMAN’S GOES CARBON NEUTRAL

The Challenge

Treasury Wine Estates launched its first Carbon Neutral wine range under the Lindeman’s brand portfolio, through a partnership with the Carbon Trust. This was a landmark piece of work for Treasury and our role was to drive engagement across grocery, convenience, drinks, and sustainability media, and develop a full paid-for print and digital media plan to maximise reach.

Our Approach

Editorial coverage was supported with a commercial plan to create a 360 campaign, hitting a number of key off-trade publications to give the brand valuable share of voice. The campaign spanned digital and print, with online activity including leaderboards, MPUs, newsletters, sponsored articles and social media support.

LINDEMAN’S GOES  CARBON NEUTRAL
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14 paid for trade media placements with a total reach of
237,000
Editorial coverage with a total reach of
500,000

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