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WING YIP

SPICING THINGS UP FOR WING YIP

The Challenge

Position Wing Yip as the UK’s leading supplier of authentic Oriental foods, and drive footfall/traffic to its online store and superstores.

Our Approach

We run a highly pro-active and targeted ongoing media relations campaign for Wing Yip, with the sole aim of securing visually impactful product placement coverage across key consumer lifestyle titles, both print and online. Activity taps into key seasons, celebrations and national calendar dates such as Chinese New Year, to support flagship products and new launches from across the Wing Yip portfolio.

SPICING THINGS UP FOR WING YIP
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2.5m+
Reach (2019)

Press coverage in top tier target titles including Metro, Independent, The Mirror, and Olive Magazine

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